Mel is a Managing Partner and Co-Founder at Alpine Anchor, an AI automation platform making enterprise capabilities accessible to SMBs. With nearly 15 years leading marketing across a range of industries, she bridges strategy and hands-on execution—turning scattered efforts into predictable growth. Where most marketers start with assumptions, Mel starts with insights already hiding in your business: the CRM notes, the customer interviews, the data no one thought to use. Her philosophy: marketing answers aren’t on Google—they’re in your organization, and AI makes finding them faster than ever.